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Old 04-08-2010, 08:47 PM   #1
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Nike's New Tiger Woods ad

In a confusing world where men cheat on their wives, employees who partake in poor business practices remain employed, and everyday feels like tragedy is striking more and more people, we get slapped in the face with Nike's new ad featuring Tiger Woods and the voice of his father.


Has anyone else viewed this, scratched their head, and said "What the fuck?"
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Originally Posted by toyota86 View Post
the guys over at lambo vancouver said there are 60-70 pre-orders already. don't quote me though.
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Old 04-08-2010, 08:52 PM   #2
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wtf was that
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Old 04-08-2010, 08:57 PM   #3
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New low for Nike. First, using child labor to make money. Now using dead people to make money.
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Old 04-08-2010, 08:58 PM   #4
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Old 04-08-2010, 08:59 PM   #5
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yeah, they're trying to show their continued support for tiger isn't completely without recognition of what he did.... so they decided to show their "disappointment" by using the voice of a dead guy to wag their finger....

what the fuck
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Old 04-08-2010, 09:17 PM   #6
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Old 04-08-2010, 09:19 PM   #7
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wow.. weird ad lol
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Old 04-08-2010, 09:23 PM   #8
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Quote:
Originally Posted by StylinRed View Post
yeah, they're trying to show their continued support for tiger isn't completely without recognition of what he did.... so they decided to show their "disappointment" by using the voice of a dead guy to wag their finger....

what the fuck
Yeah, that's a pretty good analysis of it. I guess Nike decided it would hurt them way more financially to drop Tiger than to salvage what they can of his brand and image... it's a bit of a risk, but probably worth it in the end.
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Old 04-08-2010, 09:27 PM   #9
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The ad is getting a bit of hits on twitter too so people definitely are talking about it (maybe purpose behind this). Whats awesome is that the agency that did that ad also did the ever-popular Old Spice ads.

http://www.wk.com/campaign/old_spice_man_man
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Quote:
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the guys over at lambo vancouver said there are 60-70 pre-orders already. don't quote me though.
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Old 04-08-2010, 09:31 PM   #10
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Genius. Doesn't really matter if the commercial had baton twirling or pink unicorns thrown in as well. They got your emotions going (good or bad) and you got topped off with the Nike logo in your face
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Old 04-08-2010, 09:38 PM   #11
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Genius. Doesn't really matter if the commercial had baton twirling or pink unicorns thrown in as well. They got your emotions going (good or bad) and you got topped off with the Nike logo in your face
yup, goal accomplished. worldwide attention on a nike ad.
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Old 04-08-2010, 09:39 PM   #12
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that's what commercialism is all about
anchoring a specific set of emotions/reactions to their brand logo
did the job pretty well
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Old 04-08-2010, 09:45 PM   #13
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Old 04-08-2010, 09:53 PM   #14
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the first time i saw this ad i was like WTFFFF.
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Old 04-08-2010, 10:20 PM   #15
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nike products suck.

for the same price, there are way better products out there.
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Old 04-08-2010, 10:59 PM   #16
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If people are talking, the ad is working.
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Old 04-08-2010, 11:23 PM   #17
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That ad is pure WTF.
If i wasn't told that was his fathers voice, i wouldn't have known.
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Old 04-08-2010, 11:49 PM   #18
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brilliant commercial
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Old 04-09-2010, 12:00 AM   #19
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^ Agreed
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Old 04-09-2010, 04:14 AM   #20
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Old 04-09-2010, 04:19 AM   #21
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how the hell did they get his dead fathers voice
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Old 04-09-2010, 05:09 AM   #22
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i was anticipating the "just do it" slogan at the end...it would be fitting
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Old 04-09-2010, 06:34 AM   #23
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i was anticipating the "just do it" slogan at the end...it would be fitting
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Old 04-09-2010, 07:16 AM   #24
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That was an extremely creepy ad.
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Old 04-09-2010, 07:20 AM   #25
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too deep, too deep
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