I think they are trying to basically trying to bait you to buy a new car.
Basically, they want you to come in and trade-in the vehicle you have for a new one.
They are trying to entice you by telling you that they would pay half of the remaining financing on the vehicle so roughly 3 payments x $500/mo x 50% = $750 let's just say for estimate's sake.
Then, they are saying, hey we can get you in a 2010 version of the same car for the same $500/mo. The problem is, you don't know what the car is worth or whether you are getting any sort of a deal when you focus only on the monthly payment. If they are charging you full price on the 2010, then the $750 they have to eat on the trade-in is not a huge deal.
Also, they haven't said anything about the trade-in value of your existing car assuming it's financed and not leased.
Sounds like they are fishing for a sale and trying to get ahold of someone who doesn't understand the numbers but just likes the idea of having their payments cut in half on their remaining financing.
My $0.02
Kev
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