Skippy: If you get a Canadian American Express, you can migrate your account to the U.S. and get a separate US Account when charges your card in US currency. Hence, no ridiculous exchange rates.
Also, AMEX has more benefits and rewards in their cards than most other carriers. Visa is #1 because it is the most universally accepted credit card. Mastercard is shit in my opinion, weak benefits, low acceptance. However said only Costco accepts AMEX in Canada does not know what they're talking about. Yes, AMEX isn't as accepted as other cards, but it's still rather popular amongst merchants in Canada.
As for the "Black Card," it's more of a status symbol than anything else. The card itself costs $5,000 to activate and initiate and $2500/year to keep active. At the end of the day, you do get benefits that would usually cost a lot of money, but I don't think it equates to what you pay for the card. You can easily buy an extra airline ticket and have someone shop for you at your favourite clothing and electronic stores for a fraction of the price. Again, it's a symbol of status.
If you are looking for a no-annual fee American Express card, the BLUE is a great card. I'm not a fan of BLUE SKY but the BLUE CASH or the plain BLUE card is great. The card that I use is an American one but I receive:
Get 3% cash back at supermarkets, 2% cash back at gas stations and department stores, and 1% cash back on all other purchases Redeem the Reward Dollars you earn for cash back in the form of a statement credit. The usual perks like extended warranty and roadside assistance are included in this card.
Major Retailers that Accept AMEX (not exhaustive list, just a sample)
Costco
Wal-mart
Shoppers Drugmart (double points with Amex Gold Card) (also collect Shoppers Optimum points)
Sobeys (can convert Club Sobeys points to amex points)
Metro
Canadian Tire (also collect canadian tire money)
407 ETR
CinePlex
NCIX.com
The Keg
TTC (metro pass)
Go Transit (passes)
Amazon
Chapters & Chapters.ca (also take aeroplan on chapters.ca)
Starbucks
McDonalds (only certain locations)
Canadian Government/Passport Offices
eBay (also takes aeropan)
The Bay
Sears
Save-On
Home Depot
London Drugs
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