Acura to update ILX due to slow sales
 

Acura To Rework Slow-Selling ILX: Report

BY KURT ERNST Kurt Ernst
Jan 9, 2013

Acura had high hopes for its newest gateway vehicle, the 2013 ILX sedan, which was introduced at last year’s Detroit Auto Show. The idea behind its creation seemed logical enough: by basing an Acura model on the Honda Civic, the automaker could lower the price of entry and attract a younger, hipper audience to the brand.

Word was that the ILX could even replace the aging and slightly larger TSX, but that’s not what actually happened. As Wards Auto reports, Acura sold just 12,251 ILX sedans last year, far short of its 30,000 unit sales goal. To really put that number in perspective, Acura sold 28,865 TSX sedans last year, over twice the ILX’s volume.

Perhaps Honda is once bitten, twice shy, but the automaker has clearly learned from the mistakes made with the last generation Civic. Instead of denying that there was a problem with the ILX, Acura went straight to the source and solicited consumer feedback.

The results weren’t all that surprising. Consumers found the standard ILX, which uses the same 2.0-liter four-cylinder engine found in the Honda Civic, to be underpowered. They liked the 2.4-liter engine, shared with the Civic Si, but they wanted it mated to an automatic instead of just a six-speed manual.

According to American Honda president John Mendel, engineers are now working towards giving consumers just that, though no time-to-market estimate has been given for a 2.4-liter automatic transmission ILX. Mendel promises some “value enhancements” for the car as well, which sounds to us like a reshuffling of standard features.



If there’s a silver lining to this particular dark cloud, it’s this: ILX sales are on the rise, and in December it outsold both the TSX and the TL. By making a few (hopefully) simple changes, the ILX may well hit its stride in 2013, becoming the success that Acura needs it to be.

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I had an ILX as a courtesy car and it's generally a pretty nice car but needs another 30hp and a lot more sound insulation to be worth the bucks.

Word is the K24 motor does not fit with an auto under that hood which is why they couldn't release it that way. Perhaps the new K24 (Earth Dreams) fits along with the CVT. That might be the only way they avoid this car turning into a turkey.

Overall styling is not bad but they need to change their front grille its way too bland

Way to bland and boring to attract the younger crowd,

"basing an Acura model on the Honda Civic"

greedy assholes

csx probably outsold the ilx

Put the K23 Turbo from the last gen RDX and call it the ILX Type-S

Somebody said styling.... What styling? :fuckthatshit:
Posted via RS Mobile

its not an ugly car lol, i would buy one if it had a bigger engine, the interior is amazing, love acura's interior, was pree close to trading in my tl for an ilx lol

oh I didn't know that ILX had a different interior.

Because as you know, CSX and EL had virtually identical interior to Civic.

Looks like ILX and Civic are actually different..
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I don't see why you would pick this over a TSX. I think they're going to discontinue it soon which sucks :(

No.

:suspicious:
That's like saying why would you pick BMW 1 series over 3 series.

Starting Price
ILX: $27,790
TSX: $33,990

i miss u... come back to van and lets finish up our lil pho situation

Acura's plan was to replace the TSX with the ILX.

Bring back the high-revving engines and call it a day

My gf bought one few days ago, its actually pretty nice. Yes, motor is weak but other than that its pretty nice car for a girl. Way better looking than the civic IMO

oh that would be fucking stupid..no matter how you look at it, ILX is basically just a Civic.

that thing is fucking hideous

Wow i didnt even see the pricing of that thing till 5 seconds ago.

34k + tax for the Tech Pkg model? Thats ridiculous. A TL is only like 39 or 41k but had like 6k in rebates.

WTF are they talking about

not able to fit an automatic transmission?

the fuck?


the tsx engine aka the k24 came with a auto tranny


why the fuck would they need to develop a new tranny to try to fit
the k24, and arguing that only 6 speed is available

The auto K24 combination fits in the larger TSX. I think what they're saying is that this combo does not fit the ILX chassis, not that the K24 cannot be mated to a auto.

Honda engineering fail.

yep, they really made it less obvious that its based on a civic... exterior and interior dont seem to share any parts..

I'd rather drive an early 90's Accord.

No troll.

Honda Concept C, unveiled in Beijing.
310hp, 265lb-ft, 45-mpg Hybrid

Rumored to be the next gen Honda Inspire (Acura TL)
Honda has already trademarked "TLX" so it is likely going to be called TLX.

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