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Originally Posted by Timpo That's fucking stupid.
Ok go ask those VW Beetle and Passat owners and see how many of them bought their cars because of Veyron.
More importantly, how many of them knew the Veyron was made by VW. |
Oh I'm sure your typical Beetle or Polo owner doesn't know Volkswagen owns Bugatti. But the point is that Bugatti is sort of a technological platform for VAG. It shows to the rest of the automotive world (read: companies) what they're capable of creating. No, that technology will never make it's way into a Golf but I'm positive that certain aspects of the Bugatti will eventually make their way into the other brands they own (Lambo, Audi, Bentley, etc).
If you want a more realistic halo car by VW, look at the Phaeton. Sure, it looks boring as hell but there were so many technological advances in creating it that they found their way into the Audi and Bentley divisions. It was an S-class for the slightly more well-off middle class.