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Vancouver Auto Chat 2016 VAC Community Head Moderator: Raid3n

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Old 09-09-2024, 04:40 PM   #1
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Hoonigan Files For Bankruptcy With $1.2 Billion In Debt

https://jalopnik.com/hoonigan-files-...ebt-1851643671

So last year Hoonigan before Ken died was bought by Wheel pro's a company that has 60+ brands including Foose, TSW, etc. https://www.wheelpros.com/brands Wheel Pro's is owned by a hedge fund. After Ken died most of the OG talent at Hoonigan left. A few months back Wheel pro's changed it's name to Hoonigan.
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Old 09-09-2024, 04:44 PM   #2
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I didn't even know Hoonigan was a brand lol.
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Old 09-09-2024, 05:24 PM   #3
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Yea, didn't know they were owned by a wheel company, gtr lighting, morimoto, all the eBay, tire rack brands.

But then what do you do after the main man dies. That's like Jeremy dying off top gear.

Wheels sales should have nothing to do with hoonigan
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Old 09-09-2024, 05:28 PM   #4
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Yea, didn't know they were owned by a wheel company, gtr lighting, morimoto, all the eBay, tire rack brands.

But then what do you do after the main man dies. That's like Jeremy dying off top gear.

Wheels sales should have nothing to do with hoonigan
It was sold before he died.
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Old 09-09-2024, 06:05 PM   #5
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It was sold before he died.
yep. most of the OG hosts have touched on it in their various other endeavors and social media

hedgies were buying up brands. turns out there's really no money in it. Same thing happened at Donut. None of the talent owned any of it.

all those guys are running their own things now. Vin's channel is really good. Donut guys are doing OK too.

I do miss the daily transmission days. looked like a lot of fun
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Old 09-09-2024, 07:27 PM   #6
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Wouldn't be surprised if all those companies were private-equity looted. Look up Red Lobster's hedge fund history and be appalled.
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Old 09-09-2024, 10:03 PM   #7
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The fact that any company, can be 1.2 billion in debt, without 1.2 billion in assets, is absolutely insane

minus REITs operating at 80-95% in debt cuz thats "normal"

Dont worry, taxes will bail em out
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Old 09-09-2024, 10:13 PM   #8
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I hate PE. It's a load of shit.
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Old 09-09-2024, 10:29 PM   #9
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damn, KMC and morimoto are legit too

then again bbs and recaro didn't liquidate going through similar changes
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Old 09-10-2024, 07:46 AM   #10
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lol what was the valuation based on? Hoodies and an instagram account?
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Old 09-10-2024, 09:03 AM   #11
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Amount of monster stickers
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Old 09-10-2024, 10:30 AM   #12
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lol what was the valuation based on? Hoodies and an instagram account?
The market cap of stickers on Subarus and Ford Raptors like 96%

That's deep segment penetration. Every person with a pair of white sunglasses has at least 2.5 stickers per household and MONSTER drink fridge inventory turnover of just 3 days in North America.

They struggled with the Asian markets, but they did take some market share from Hellaflush and Stance Nation FY2023 Q3 according to their 10-Q filings.

Last edited by trollface; 09-10-2024 at 10:36 AM.
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Old 09-10-2024, 10:32 AM   #13
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lol what was the valuation based on? Hoodies and an instagram account?
The Hoonigan YouTube channel had 5 plus million subs. They did a lot of deals with manufacturers and companies . Wheel pro has over 60 brands.
According to this site they have over 500 employees and annual revwof over 400 Mill a year.
https://www.apollo.io/companies/Whee...702d97c1a98901
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Old 09-10-2024, 11:23 AM   #14
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Is Hellaflush and Stancenation still a thing?
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Old 09-10-2024, 11:55 AM   #15
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Rwb Liberty Walk bro
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Old 09-10-2024, 02:06 PM   #16
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They struggled with the Asian markets, but they did take some market share from Hellaflush and Stance Nation FY2023 Q3 according to their 10-Q filings.
Is this sarcasm?

Good joke hahahaha
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Old 09-10-2024, 02:39 PM   #17
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Don't forget Speedhunters. Their Cap-ex grew 269% to create new stickers and windshield banners leveraged by AI and cloud computing. They grew sequentially in emerging markets such as black G35's in Surrey and rats ass looking early 2000's 3 series in Richmond.

Speedhunters also showed record growth in the wearables segment such as hoodies despite a difficult prior year compare fueled by Sema.
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Old 09-12-2024, 11:10 AM   #18
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Let's not forget about their sister (or mother) company - MILFhunters
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Old 09-12-2024, 01:19 PM   #19
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The hedgies that drove Hoonigan into the ground were part of the same group that bought Chelsea FC. Like the brand hoarding they did with Wheel Pros, Chelsea hoarded a bunch of players that may not even see a game in the Premier League. The CEO of the hedge fund thinks that he’s a baseball GM with that logic.
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Old 09-12-2024, 01:36 PM   #20
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Let's not forget about their sister (or mother) company - MILFhunters
Legit asking: I thought MILFhunters was just a meme. I didn't think it was an actual brand. Without Google'ing what this is, is it explicit content? Or something else?
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Old 09-12-2024, 10:01 PM   #21
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Its porn lol and I don't think its built up as a brand, but its kinda just a meme that actually just got adopted into... everyday? life?
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