I'd also add that when Nissan introduced the QR25 series into a lot of the vehicles in their line up, it took a long while before the engine was sufficiently reliable. Their big bet on CVTs also backfired and it turned out to be maintenance-intensive and unreliable. Both of those things hurt their reputation, and the mediocre reputation caused them their profit margin as they can't afford to price their cars at the same level that Toyota and Honda did.

And then there was their financing department. I can't say if it was a cause or an effect, but Nissan had a habit of approving financing for people with shxtty credit. These are people that probably didn't qualify for the higher priced Toyota and Honda financing plans, and I'm sure having these people go through their financing arm cost them a lot of lost revenue compared to the higher calibre customers at Toyota and Honda.

They can’t command high MRSP and 9% interest the way Toyota/Honda can
But per their 10K filing, financial arm is actually keeping them afloat, very profitable.

Make lots of money from lower credit buyers because of higher interest.
Moving more units also means higher margins since factory fixed costs per unit are lower.

I'm not super in tune with Nissan's operations and offerings these days, but I did drive by a Nissan dealership recently and noticed the Armada parked out front looked pretty hardcore... go on their site to see what's up... STARTS AT $88,000??? Tops out at $110k??????

LMAO okay yah sure. Are they mental? If they even sell ONE of those things here I would like to talk to the person who bought it if for no other reason than to smack them.

Even before the handshake/greeting as you walk in, they are like $15K off Armada...

I am pretty sure Nissan.ca still advertise at $88K to make the real buyers feel good that they got a hella deal lololol

Need the 15k off to roll the negative equity in from their last deal

Armada/QX is the Grand Seiko to Houston suburbs like Highland Park.
It’s for the anti establishment SUV buyers who think a Denali is too mainstream/basic

That's their competitor for a Sequoia right? Those start at 84k and get to 104k + options.

Both of those seem insane to me but I guess that's the price in that segment of the market?

Sequoia is a POS - the 3rd row packaging with leaf spring and hybrid battery is unacceptable.

Escalade and GLS are the bar.

Requirements:
1) tow boat and jet ski to lake Travis from Houston
2) look good in private school pickup line
3) keep up with the jones es cuz ur wife said so

Armada gonna be the full-size SUV category for rental car companies so the resale value will tank

I've seen a few new Qx or whatever they call themselves now the Infiniti version of the new Armada and it looks pretty nice. Same thing with Lexus lx600 I don't see any of those, I've only seen one in Richmond and they came out a few years ago. So seeing the Infiniti version already is impressive.

I'm surprised to hear that their customers are able to make enough payments to keep the financing arm profitable. I would have expected enough of them to eventually become unable to do so and default, and then they'd have to go through repo and stuff and chalk that off as a loss.

And the deal fell apart.

Apparently bcos Honda wanted Nissan to become a subsidiary under Honda, but Nissan was strongly against that LOL~

I wonder if Foxconn would come back into the picture now to purchase Nissan outright...

I'm not surprised Honda made the demands they did - they're the ones taking it on the chin for trying to save a zombie.

OTOH, Nissan's board has no business saying no at this point. Who the hell else is gonna save this company? I'm surprised the government didn't tell them to STFU and just go with it.

I am curious - Has any other Japanese manufacturer shown interest in absorbing Nissan? Toyota or Mazda, for example?

RIP Nissan 2026

Mazda too small - it would be a chihuahua trying to bite a Great Dane.

Toyota wouldn't be interested IMO - they don't need any of the Nissan tech the way Honda did (EV platform, truck platform, etc)

I don't think Toyota is interested, and Mazda is too small.

Toyota is already tied up with Mazda and Subaru so the gov't didn't ask them to take one for the team (also could create too much market concentration). Honda is tied up with no one so they were "next man up".

To be clear: No one in Japan wants Nissan

Common 400z and gtr fire sales. 0% financing, apple is already doing it.

Pooor Nissan. Which man would want you now !!!

they're playing chicken with Japan gov
they're betting Japan gov sees the potential job losses and will do almost anything

I bet Japan is like, Nissan you stupid, they came to my house and disrespected my whole famiry

imo this is just the start.
VW, Nissan, and Stellantis are structurally fucked.

VW's already going at it with their unions and soon the goc.
Stellantis is already going at it with their gov.

There's some desire to moving away from car ownership and towards a subscription based commodity. If that comes to fruition then we would have way way way too much manufacturing capacity as a subscription based service would require less actual vehicles to serve the same amount of people.

You mean this?

https://observer.com/wp-content/uplo...ality=80&w=970

We got you fam

https://static01.nyt.com/images/2025...areAt3X-v2.jpg

:fuckyea:

I think we will skip past that to Robotaxi.
Robotaxis like Waymo got way mo traction than Volvo/Sixt/Porsche subscription services.
Volvo and Open Road subscription service cancelled.

The low end market who have unpredictable needs for a car dont' have the credit/capital to pay for new stuff.
They do dumb things like long term Turo rentals instead.
or they blow a ton of money on uber/lyft

The high end market with unpredictable needs and money just swap in and out of cars like they're nothing.
See George Saliba/Steve Jobs trading for new SL every month, etc.