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Vancouver Auto Chat 2016 VAC Community Head Moderator: Raid3n

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Old 04-23-2025, 08:15 AM   #1
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2026 Lexus ES

https://www.motortrend.com/news/2026...t-look-review/

Meh, looks like a Camry to me. I don’t think it’ll sell that well given how everyone is buying suvs.
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Old 04-23-2025, 08:17 AM   #2
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I hate it. Doesn't look like a Lexus nor does it look like a luxury car.

Also, it's enormous now - 202"?!? That's minivan size.

The second gen ES is where it's at:

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Old 04-23-2025, 08:21 AM   #3
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100000%

I don’t even know why they bother making it. It’s a completely dead market for large sedans. I haven’t seen a new ES on the road in quite a while. I see more ES from my generation (2007-2012) then brand new ones.
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Old 04-23-2025, 08:27 AM   #4
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It's kind of interesting how they've positioned the trims:

ES350e FWD EV
ES350h AWD hybrid
ES500e AWD EV
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Old 04-23-2025, 08:27 AM   #5
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The open trapezoid design on the door looks totally out of place, but I guess they needed something to break up the tall door slab.
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Old 04-23-2025, 08:29 AM   #6
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If you kinda squint, it’s giving me Porsche taycan / Panamara vibes…. What have you done Toyota.
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Old 04-23-2025, 08:33 AM   #7
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Nothing about this car screams luxury to me - it looks like an edgy Sonata mixed with a slightly-posher Model 3 interior.

I'm sure TMC did a ton of market research to arrive at this end product, but it's not quite resonating with me. Maybe it works better for the non-Chinese Asian markets?
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Old 04-23-2025, 08:38 AM   #8
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It looks like they sell just as many ES's as they do Prius' ~40000/yr (US sales Numbers)

https://pressroom.toyota.com/toyota-...sales-results/
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Old 04-23-2025, 08:44 AM   #9
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Wowowowo that’s unexpected. Like I said I really haven’t seen a new ES around Vancouver.
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Old 04-23-2025, 09:32 AM   #10
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I like it, I was watching this things on YouTube where in the press material they were saying this is the global flagship? Not sure if they are gonna use it to replace the LS. But I heard the es has more interior space than the LS. But it looks good, duck face in front, just wished the front bumper doesn't stick out so much. Wonder if it will be made in Japan.
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Old 04-23-2025, 10:18 AM   #11
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Kind of looks like a Hyundai Elantra if I squint hard enough
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Old 04-23-2025, 10:40 AM   #12
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Hobz, what are your thoughts on this article?

Lexus's brand image issue with "younger" buyers? Are some people saying that Lexus is selling towards older customers?

One of my friends bought a 2025 ES last year. He's not old at 34 years old haha. -traded in his Tesla Model S for a more reliable car. Good move for him even though he got lowballed big time from the dealer for the trade-in.


https://www.motor1.com/news/756568/l...verage-luxury/

-from the article:

That might be hard for Lexus. A new report from S&P Global Mobility comparing Lexus, BMW, and Mercedes-Benz buyers revealed some stark demographic differences, like age. Recent Lexus buyers are old—57.6 years on average.

The 2026 ES looks...different.
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Old 04-23-2025, 11:15 AM   #13
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I think they can probably attract 40 year olds who can stand out but not that much in their office/corporate job. I'm thinking Texas, Chicago Suburb, and Boston vibe.

The 25s are going to strive for more - at the very least a B58 car if not a big body Benz/AMG.
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Old 04-23-2025, 12:32 PM   #14
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Like others have mention that air trim or diffuser thing looks weird.

ES is an old man's car trying to look young. Lol.
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Old 04-23-2025, 12:41 PM   #15
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All I can see is a car with pursed lips and a goatee lol
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Old 04-23-2025, 12:56 PM   #16
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Quote:
Originally Posted by pastarocket View Post
Hobz, what are your thoughts on this article?

Lexus's brand image issue with "younger" buyers? Are some people saying that Lexus is selling towards older customers?

One of my friends bought a 2025 ES last year. He's not old at 34 years old haha. -traded in his Tesla Model S for a more reliable car. Good move for him even though he got lowballed big time from the dealer for the trade-in.


https://www.motor1.com/news/756568/l...verage-luxury/

-from the article:

That might be hard for Lexus. A new report from S&P Global Mobility comparing Lexus, BMW, and Mercedes-Benz buyers revealed some stark demographic differences, like age. Recent Lexus buyers are old—57.6 years on average.

The 2026 ES looks...different.
Sounds about right. I recall the only time Lexus had a remotely youthful image was when the original is300 came out and all the kids wanted it. Ever since then it’s basically full of cheap geezers who really just want a Toyota with leather. You got a few enthusiasts car sprinkled into their history but none of them were ever class leading. Even the LFA which was basically just an exercise to burn money and make music wasn’t class leading in any specs.

It’s a brand for cheap geezers who want reliable automobiles… aka right up my alley and that why i have 5 of them. sc, lc, es and 2 RXs in the family.
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Old 04-23-2025, 01:09 PM   #17
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Dont like the trend of getting rid of logos for lettering.
L E X U S
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Gen Z cant read anyway
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Old 04-23-2025, 01:11 PM   #18
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Old 04-23-2025, 01:15 PM   #19
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D O U S C H E
C H E P X U S
Is more accurate
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Old 04-23-2025, 01:19 PM   #20
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Toronto Pearson Airport drivers have never been this excited for a new car

IMO a better question: what are Kevin Nguyens going to drive once the IS gets discontinued
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Old 04-23-2025, 03:45 PM   #21
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^^ ES once they turn into Uncle Nguyen and can't fit into is anymore
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Old 04-23-2025, 03:54 PM   #22
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Ok serious question - why do Vietnamese people like Lexus so much?

I have never seen so many Lexuses as I have in Little Saigon in the Bay Area. All of the parking lots are filled with every year of every model that Lexus has ever made. Across all sub-demographics: aunties, uncles, grandmas, moms, dads, gangsters, kids. I've never seen anything like it.
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Old 04-23-2025, 04:17 PM   #23
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MB has a bit of baggage - was a government car in Vietnam so it's not a good association for those who fled.
BMW/Audi less so but a post-wartime economy is less flex-y here.

Culture continues because most of the kids live at home so it has to be conservative trim/color (white). You'd never see a blue or red IS.
Not only are the Lexus feature in Paris by Night, most Lexus dealer ads in Socal/Norcal/Houston are literally in Viet.

And then there’s the cultural sorting: Civics and Accords are central American aspirations.
Teslas? Guju uncles in Jersey love em. Also quickly replacing the Chrysler 300 and MB C300 as hood car.
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Old 04-23-2025, 04:32 PM   #24
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Ok serious question - why do Vietnamese people like Lexus so much?

I have never seen so many Lexuses as I have in Little Saigon in the Bay Area. All of the parking lots are filled with every year of every model that Lexus has ever made. Across all sub-demographics: aunties, uncles, grandmas, moms, dads, gangsters, kids. I've never seen anything like it.
Herrow, it doesn’t break!!!! It’s the same reason why Jews love it and black rappers.
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Old 04-23-2025, 04:49 PM   #25
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I think everyone circles back to Lexus, once your BMW, Benz and Audi breaks for no reason, I'm trying to convince my cousin to go back to Lexus after she's had BMW problems, now Audi problems. Also I think all cars especially after corona was built with shit quality plastics + cost cutting with the chip shortage.
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