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NTT DoCoMo, KDDI au and SoftBank are examples of Japanese phone carriers, so they're much like our Rogers Wireless, Fido, etc. They have big clout with phone manufacturers, or at least the Japanese ones, so we end up with carrier-exclusive phones like the "SoftBank 904T by Toshiba," which as you might've guessed, is a SoftBank-exclusive phone manufactured by Toshiba. We can tell that it's a Toshiba from the T suffix, and it's part of SoftBank's 904-series of phones. Sometimes the same phone is offered on other carriers outside of Japan, hence we get common names like the "Toshiba 904T." Differences might be the firmware and some of the software features related to those.
Why are they so sought after here? Cuz they're powerful, have a wicked sense of style and like you said, hard to get them work here and hence, rare. Think of it as the mobile equivalent to an imported Skyline GTS-T sedan. It's no GTR, but it's rare and unique.
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