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what you are refering to was the old sportchek pricing strategy back in 2003. In 2003 the company got a 2million law suit regarding our pricing, in a sense that all the regular pricing was never the regualr pricing. However since then, it is no longer the case.
for a price to be "on sale" the item needs to be in the store for a minimum of 2 weeks at regular price for it to temporaily go on sale (the price MUST go back to its regular price). For the price to be "permenently" marked down, the item must be sold at its regular price for 2 month in stores. That is the rule stated by the Federal Advertising/COmpetition Act.
So your claim of sportchek's overinflated price is inaccurate as of today.
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