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Originally Posted by halogodv2
Price, 49-59 is a pretty good deal for protien tub 5lb. I usally get the buy one get one 10 bucks off or w/e . Taste is not a huge factor but slightly, since u usually bomb them down. i am not going to sip it like wine. Quality of the protien is very important. i Look for low or none cholesterol, low sugar . I use the 100% whey, been using that stuff for about 2 years now pretty quality protein
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If you price your product in that range however, I can get ON for around that much and they are pretty much the bench mark. So if your product's protein/calorie ratio, mixability, and taste is just as good and cheaper, only then will I consider your product. If it's inferior and you price it only a few bucks cheaper, I would obviously still consider ON. Creatine is all Creapure anyway, but package deal it with protein and I will consider your product.
Multi V's and Fish oil......I will be looking at the amount of vitamins/EPA & DHA your products offer vs the competitors. Again, package deal it and I will consider. It's a cutthroat industry
Google Atlarge nutrition if you don't know of them. They are a smaller company but can compete because they offer competitive advantages. Their main protein is a mix of whey, casein and egg proteins. They offer their own weight gainers, protein bars, fat burners, creatine in powder or pill form, and own specialty products. And package deal them in "stacks". They back up all their products with information and renowned powerlifters endorse their products. Their business model is almost perfect, but the only thing stopping me from buying from them is the shipping cost/currency exchange to Canada.