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I only buy 'pure' products, not whacky concoctions. In other words, I only buy: Creatine, BCAA, Fish Oil, and Beta Alanine. Nothing like "white flush" or "purple rain" or "green storm" or "red torrent" and shit like that. That shit is all bullshit, so I just stick with the basics.
Unfortunately, your market is not usually that kind of buyer, so you will probably be better off mixing a bunch of crap into a tub of sugar and kool-aid, give it a whacky name with some random colour ( I recommend blue) and it will sell like crazy.
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