[InvisibleSoul]

Did a little bit of reading...

http://www.fastcompany.com/blog/chri...ling-starbucks

Remember McPizza? Me neither. I've read it was neither better nor worse than Pizza Hut or Domino's Pizza, but it was a miserable failure. Why? Because when you go into a McDonald's, you're going to be bullied out of your pizza-eating mood (assuming you entered with one in the first place) by the sweet stink of the flagship fare. The place reeks of fries and beef. McDonald's has spent millions of dollars developing chemical aromas for its fries, burgers and chicken, and they are every bit as intoxicating as they were meant to be. You know that frustration you experience when you try to hum one song while another is playing on the radio? That very dissonance was the demise of the McPizza, and will claim McCoffee next.

When you step into a Starbucks, however, you probably begin to anticipate your coffee even more than you did on your way over. The place smells of beans, frothing milk, and pastries. That visceral impression will stay with you the next time you want coffee, but the visuo-olfactory confusion of getting coffee in a McDonald's probably won't initiate the same kind of conditioning in your coffee-loving brain.

Another fun read:
http://www.elanso.com/ArticleModule/...HaHlPKIYONW6Ii