|
Not to mention when the Canucks changed their logo in 1998 and had their "New Grit" campaign; on all their ads they tried to give each of the players a nickname... they were the least creative nicknames I have ever heard:
Ohlund - "Ohli"
Baron - "Bear"
Bertuzzi - "Bert"
Cloutier - "Clouts"
Linden - "Trev"
The Canucks think they can just GIVE anybody a nickname but it's the ones that are earned that actually stick around over time (ex. The Russian Rocket.)
The same goes for the 7th Man campaign, you can't simply MAKE a tradition and expect it to be a hit.
|