Quote:
Originally Posted by mickz
Not to mention when the Canucks changed their logo in 1998 and had their "New Grit" campaign; on all their ads they tried to give each of the players a nickname... they were the least creative nicknames I have ever heard:
Ohlund - "Ohli"
Baron - "Bear"
Bertuzzi - "Bert"
Cloutier - "Clouts"
Linden - "Trev"
The Canucks think they can just GIVE anybody a nickname but it's the ones that are earned that actually stick around over time (ex. The Russian Rocket.)
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These "nicknames" are usually the ones the players have for each other, and fans were tossing them around long before the franchise decided to use them in a marketing campaign. It's not just the Canucks, listen to almost any player interview for any player on any team. They all have their short, usually one-syllable nicknames - when you're zipping around in the middle of play and Ohlund has the puck, calling for a pass with "MATTY!" or "OHLI!" is a lot more efficient than "Hey Mattias!".
Some of them make sense, some don't to anyone outside the room. A few years ago, I heard from someone who has connections to the team that Alex Auld's "private" nickname was "12-Step"... because of his initials. She said it had nothing to do with anything beyond that, but it's still not the kind of thing you want being bounced around the press.