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Old 09-10-2009, 10:36 AM   #97
Liquid_o2
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Join Date: Mar 2004
Location: East Van
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Maple Ridge wtfffff

I used to live 5 minutes away from Boonies. Now I have to pay a toll to get there. The chances of myself going there often are slim to none.

I know rent is probably cheaper out there then it is in Surrey, but I think he is making a bad move going to Maple Ridge. His trade area has just shrunk DRAMATICALLY.

Maple Ridge has a population of approx 70k, while Pitt Meadows is a tad shy of 20k I believe. Add in the other small un-incorporated communities in the area, and you are looking at probably 100k people for a trade area.

Now look at Surrey, which has over 400k in population alone, and add Langley and Delta into the mix and you are well over half a million people.

He is probably banking on the fanbase he created from his Cloverdale location, but for most families that went there (and when I went there there were always quite a few), it is not economical to drive 30 minutes while paying a toll to eat at Boonies. There is only a certain distance people are willing to drive for a meal on a consistent basis.

He will still do OK, because his food is quality, and will serve the Maple Ridge area well, but he is missing out on larger markets by moving farther out.

I'll try to make my way down to his restaurant once, because that pulled pork was heavenly.

Edit: The price of commercial space has come down significantly all over the Lower Mainland, especially south of the Fraser, so I am also confused why he left the Surrey area which was more central to Richmond, Delta and Vancouver customers.
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