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^ Molson has tried for years to get Rickard's to be a micro brew, but that's not what they are good at, for the price they purchased GI for (12million I think), it is cheaper to buy a micro brew then try to develop one.....I used to work for Molson, and they spend more than 12 million a yr on sales and marketing on Rickards alone. Molson will apply there sales, distribution, and marketing skills to reap way more profit out of GI..I hope they don't fuck it up......
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