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Nice, simple & clean design. Site's quite fast for me, and I'm browsing on my work computers which are notoriously slow.
Pickup option definitely a huge plus and would give you a leg up over other online shops for the local area. Richmond's fine, it is just an option after all and if it's not convenient to pick up in Richmond just choose to ship it.
You should incorporate an introduction page for each designer so you can introduce us to some of the labels you carry. Revolve does this afaik for every item you select. I've never heard of any of these guys apart from Creative Recs & 3sixteen.
Real models would definitely help your sales. Nothing looks attractive the way it's being presented. Bluefly manages to make anything they carry look like a cheap compost heap based on the same presentation.
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