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I don't decide based on the reviews themselves, but rather what they say. If someoen says a movie bad or good, I don't give a shit. But if they say WHY a movie is bad or good, and it conveys the idea to me in a familiar way, then I will base my spending decision on that.
That is why I am still going to see Robin Hood, despite the negative reviews. Because what they are negative about is not that relevant to me.
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