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Diggy beat me to what I was going to post.
To be honest; what does it matter what their strategy is to bring in more business? Competition for supermarkets in this area is fierce and if you don't like their practices you can pull the ultimate dick move and take your business elsewhere.
One complaint received to a company means that at least a hundred people feel the same way. I'm sure you're not the only one pissed about it and after the initial surge of business the location will likely see its numbers drop due to people with similar thoughts.
Its not like they're the only supermarket in town. Hell, its not like they're the only Korean supermarket in town. Just give it time because in the end it'll be business volume, not emails, that'll change what the store puts on their flyers.
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