REVscene Automotive Forum - View Single Post - H-Mart Korean Supermarket Marketing Practices

InvisibleSoul · 07-12-2010, 12:13 PM

I don't think this is a matter of ethics.

I think it's more so a matter of business sense.

If a customer sees a H-Mart flyer with no prices, they have two choices: 1) Go to H-Mart and see what the prices are; or 2) Go to another supermarket that does have prices in their flyers

If they chose option 1, then when they get there, they will realize two things: 1) Prices are good here, and I'll continue going here even though it's a little less convenient not knowing the prices in advance; or 2) Prices aren't good there, and I will probably go to other supermarkets in the future because it's a lot more convenient knowing the prices in advance.

I suspect that if anything, their decision to not put prices on the flyers will be detrimental to their business. I don't think they'll gain any new customers by doing this, but I think they will lose some existing customers.

07-12-2010, 12:13 PM	#33
InvisibleSoul The RS Freebie guru Join Date: Jul 2001 Location: East Vancouver Posts: 22,032 Thanked 2,491 Times in 860 Posts Failed 137 Times in 67 Posts	I don't think this is a matter of ethics. I think it's more so a matter of business sense. If a customer sees a H-Mart flyer with no prices, they have two choices: 1) Go to H-Mart and see what the prices are; or 2) Go to another supermarket that does have prices in their flyers If they chose option 1, then when they get there, they will realize two things: 1) Prices are good here, and I'll continue going here even though it's a little less convenient not knowing the prices in advance; or 2) Prices aren't good there, and I will probably go to other supermarkets in the future because it's a lot more convenient knowing the prices in advance. I suspect that if anything, their decision to not put prices on the flyers will be detrimental to their business. I don't think they'll gain any new customers by doing this, but I think they will lose some existing customers.