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1) Look for a mattress that you want and is on sale.
2) Bring the ad or quotation to Sleep Country.
3) They'll beat the price by 5% and provide a higher model usually since most mattress stores do not carry the same exact mattress.
When I bought my mattress, the MSRP was around 2k and we negotiated it down to around 1.7k at sleep country. Then we saw Brick having a sale. It was a lower model, thinner pillow top etc. selling for 1k. Anyways, we brought the ad back to sleep country hoping for a better bargaining position. Instead they just beat the price 5% and gave us the mattress we originally wanted to buy (we were actually prepared to pay the 1.7k too).
The surprising part was it took us 5 mins to get the price beat but well over 30mins to knock that $300 dollars off msrp. So don't waste your time negotiating, it's not worth it.
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