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For me, I like having my PC games all on my steam account, it gives me access to it in the future and it doesn't require me to have a physical copy of the game.
You get the steam overlay and stuff in game so you get to chat and do all that stuff. You get the steam achievements too I think. Not sure if you'll get the Live ones. But I'm not much of an achievement whore anyways.
Some people don't really like steam as they find it just to be another DRM.
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