Quote:
Originally Posted by BlueG2
well, NOW, you don't need to go to independent shops.. before hockey experts entered sport chek, they were a joke, sorry to say.
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We are definately trying to improve our brand image with the launch of hockey expert. But staff knowledge wise....it all depends on who you speak to. Every sporting good store will have staff who are more knowledgeable than others. I've been with this company for 8 years, and worked in 3 different locations, and the level of training that we provide our staff has gotten better and better every year. It may still be a few years away before we are at the level of say The Hockey Shop, or Ice Levels, but we are getting there.
The training regiment for a hockey expert staff is 8 weeks long, with nothing but product knowledge, and for certain staff, on ice demos of products.
and we only hire staff with lots of hockey experiance and background so they can actually relate to all the technology.
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