Quote:
Originally Posted by skiiipi
We are definately trying to improve our brand image with the launch of hockey expert. But staff knowledge wise....it all depends on who you speak to. Every sporting good store will have staff who are more knowledgeable than others. I've been with this company for 8 years, and worked in 3 different locations, and the level of training that we provide our staff has gotten better and better every year. It may still be a few years away before we are at the level of say The Hockey Shop, or Ice Levels, but we are getting there.
The training regiment for a hockey expert staff is 8 weeks long, with nothing but product knowledge, and for certain staff, on ice demos of products.
and we only hire staff with lots of hockey experiance and background so they can actually relate to all the technology.
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you are right. also, with the low-mid level gear sport chek had for the longest time, they weren't going to really attract workers that knew and played a lot of hockey. Those guys would probably a) want discount of higher end stuff that places liek cyclone has and/or b) they wouldn't feel comfortable raving about a pair of one40s, lol.
anyways, it is good to see sport chek carry higher end stuff now. i am going to drop into the richmond location next week to take a look. the prices are still kind of on the steep side for some things though, unless on sale on the weekly flyer.