If you want a in-ear bud with apple mic/3 button remote, you don't have much choice.
I personally would recommend the scorches:
http://store.apple.com/ca/product/H0...Mzk&s=topRated
The sound quality is amazing for the price. I tried them back to back with a couple of other in-ears and it sounds MUCH better than the stock iphone buds. In fact, I personally feel they sound better than the popular $120+ S4i as they had better bass and just the right amount of highs.
The quality of the cable at the 3.5mm end is questionable thou, but for $39 you would not feel the pinch if you have to replace them every 1-2 years.