Quote:
Originally Posted by PUPPY
you seem to be the only one saying this
why do you think nokia partnering up with MS is a good thing? explain
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If this strategy works, the payoff is bigger than with their other options. The point is to grow the pie first. Then compete within the WP7 pie, which they could do easily. Remember, Symbian was open to other handset makers at one time. The critical point is that, right now, they have no pie in the high-margin segments. They need one badly.
Nokia sees this as a win-win deal. Their competitors are taking away their profits and mkt share. Microsoft is not one of them.
MS gets eyeballs on their platform, an easy way to victory if they execute well. Nokia gets access to a software house they feel can compete with Apple and Google, and they get a competitive OS sooner rather than waiting for Meego, whenever that's ready at whatever quality; their own software capabilities are lacking compared to the powerhouses. The analysts are taking a really narrow view with the royalty issue, forgetting Nokia also has huge leverage to negotiate with.
Symbian is like Windows.. a legacy OS full of baggage that needed to be dumped. Being a volume leader doesn't mean anything if you're not making enough money to compete.