[TheNewGirl]

Andriod isn't really the same because it's spread out over so many different hardware developers which both severs the brand loyalty tie and whole software culture that Apple has.

Apple is set up so that once you're on the apple ship you're looking at shelling out about $500-600 every year and a half, injecting a constant stream of funds into Apple, furthermore, the content controls on their devices force you to give more cash to Apple any time you want anything else - a song, a movie, an app. Jail broken phones/pads represent a fairly small percentage of apple products, and the culture of Apple has further enforced the mentality that returns the user to the app store and Apple products/upgrades.

From a psych stand point, the more financially and emotionally you're invested in a brand, the harder it is to break your tie with it. At this juncture as we have several people onto their 2nd phone, 3rd touch, 1st pad, 2nd macbook, Apple could release a block of dried shit and there would people people who would praise it for it's innovative nature and going back to the basics, because they're conditioned to do so.

Marketing genius.

As further releases come I expect you'll see more and more bugs at release time (much as the iphone 4 was) but bad press for that will be off set with a limit in supply which creates a demand despite it (again as we saw with the iphone 4).

I would suggest getting off the Apple ship now if you're on it, I think they've already done their best work and unless they make a great alteration to their OS, most upgrades from this point on will be largely cosmetic.