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Where: First of all, don't buy a ring from Tiffany's. It's overpriced, and you can get the same ring made with a better diamond from another local jeweler. If money isn't an object and she really, REALLY likes teal, then fine.
I spent a lot of time looking online at bluenile and diamonds.ca, and eventually, all you see are numbers and letters. You HAVE TO go into a store and really compare diamonds so you know the physical difference between an E and an H, or a VS1 and a SI2. Once you've seen the difference your decision will be a lot easier, whether it's online or local.
Ring Size: There are many ways to find out what her ring size is, and any store should resize the ring for free. I found out by going to Tiffanys one day when we were downtown and she tried of different rings just for fun.
Style: This really depends on the girl. As Presto said, his wife knew exactly what she wanted and was very particular about the style. If you know your girl is like that, you'll need to do a bit more research and bring her along to see exactly what she likes.
For me, my fiancee didn't know much about rings and also didn't care that much. I also know her style quite well (ie. i could easily buy her clothes, or shoes or bags, and I know what she'd like and not like), so I designed the ring myself. She loves it and prefers it over other designs she's seen. The added benefit here is that everything was a complete surprise for her. Of course the extra surprise of the ring isn't worth it if they aren't going to like it.
Price: At smaller jewelers, there's always at least a little room to bargain. You might also be able to use the fact that you'll be buying the wedding bands from the same place as leverage.
Tips: Two tips that I've heard, but have not actually used are:
- If you're buying from a bigger chain, you might be able to find store credit on CL that you can buy at a discount.
- Diamonds jump in price which they hit a rounder number, so a .99 caret would be noticably cheaper than a 1.0 caret, or a 1.29 would be cheaper than a 1.3.
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I searched for truth, and all I found was You
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