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The only reason the 970X is more is because it came out as a $1000 CPU. When the 2700K came out, it was never branded as a $1000 CPU, even though it was faster than $1000 CPUs.
Sandy Bridge has essentially made everything else obsolete.
And BTW, nothing - absolutely nothing - will make your PC seem faster than upgrading the hard drive to SSD. You could put the fastest CPU and Ram in there, but a mechanical hard drive will always hold it back.
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