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I really doubt HP is doing this as some form of "marketing". And I doubt any other company (like Amazon) would ever sell a whack of $99 tablets for marketing purposes.
The real problem I see is how do you ever convince consumers they have to pay the "retail" price for something after millions of people got the "bargain" price? How many tablets do you sell before going back to retail? What about people who complain they missed the sale price? Do you give them a rain-check or piss them off and say they're SOL?
I think what Amazon will do is sell their tablet at cost, or at a slight loss on the expectation they'll make back the money on purchases from their store. I don't think they can afford to sell one for $99-$149 as they can't reasonably expect every consumer to spend several hundred $$$ on products to make up the shortfall. I can see a $249-$299 tablet from Amazon which would be far cheaper than the iPad, Transformer or Galaxy (the only real competitors, IMO) and would likely give them a lot of sales.
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