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You'll still need to use itunes if you want to transfer music or video files to it. I suppose you could install a file manager app to copy over wifi, if you wanted to.
But if you really don't like itunes or buying software from Apple, you shouldn't be considering an ipad or iphone, period.
As for icloud, there are reasonable alternatives to its features. Google Docs (soon to be renamed Google Drive) will get even more file storage features, and DropBox is great as well, and can be integrated into android (IE any app can use it as a "Send To" solution)
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