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I purchased a Helly Hansen boarding jacket from the Granville St location a couple years ago. It was near the end of season so they had a 50% off sale. Got the last size small for only $120! I wear it out when it's cold and wet, and when I go up and snowboard. I can trust that it'll keep me warm and dry even if i'm only wearing a t shirt underneath. Only downside is that it's kinda bulky.
$500 is a bit pricey if you're just looking for a snowboarding jacket. You probably won't be able to find a 50% sale any time soon but $150-$350 would get you a pretty good one.
I think Burton, The North Face, Helly Hansen, and all those kind of brands make pretty good reliable boarding jackets. Check out 4th ave, where they have a whole block of snowboarding/skiing stores.
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