Head to head tests didn't show significant cooling differences between both. Also asus only has a 560m which is soldered to the board. I prefer the 570m for power. Plus I will be overclocking it, which has shown to be stable on the gt780, but as percaution I got the cooling pad.
But trust me both were very hard to choose btwn. If the g74 offered a 570m I would have taken it.
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