Didnt EA/Bioware release "DownloadableContent" before even the game was released?!
The DLC contain key plots in the game story.
To get the DLC, you either get the collectors edition of the game ($20) or the download it on the day of launch on the regular edition for ($10).
So they create a full game, cut part of it out and sell that part as downloadable content for more money.
This was on LAUNCH DAY!!
It would be fair if it was few months later, where they work on the content after the release.
Not going to support EA on this one!!