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A lot of people don't realize that people skills/a smile are also extremely important. You're all so focused on credentials and such that you fail to recognize what truly catches the employers' attention.
If I were ever a hiring manager, there aren't enough fucks in this world for me to give about how great you are. If you're a boring fucker, get outta here. You gotta get them to buy into you before they consider you. Make a lasting impression so they'll look back at your application and go like, "hey, I remember this guy"
Now i'm not saying the credentials aren't important; they still are. They're just not everything.
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