For those questioning the choice of two finalists from Ontario, you know the contest is being held by TOURISM Richmond, right?
Quote:
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Tourism Richmond is a non-profit, membership – driven destination marketing organization (DMO) that promotes Richmond, British Columbia, Canada as a destination to leisure travelers, meeting planners, travel media and organizations that influence travel.
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Almost certainly, the contest was designed as a tool to raise awareness of Richmond to those outside Metro Vancouver. And tourism marketing is almost always done through the eyes of a visitor, rarely a local.
I imagine those two Ontario finalists had very good interviews. Both have blogs that are well written and showcase some decent photography. That's the basic stuff.
More importantly, you wouldn't choose someone who is already an expert on Richmond. Instead you want someone with fresh eyes willing to try something new and convey the experience in a genuinely positive way.
It's a fairly basic social media-based tourism ad campaign.