Quote:
Originally Posted by .Renn.Sport
rush? microsoft is close to 2 years behind already. i'm pretty sure microsoft does not have the logistic knowledge like apple to have things start shipping once they announce it.
plus, they probably recovered a lot of money from their stock prices by announcing it.
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Exactly. By announcing it now, and 3 month later (or however long it takes) doesn't make much difference for MS. My suggestion was that by announcing it now and not selling the actual hardware until a few month down the road, they wasted all the hype and rush that they can capitalize on (all the impulse shoppers) and what is to prevent other companies to announce some other stuff? If a shopper who was originally thinking of buying an iPad now sits on the fence for Surface, chances are, if other company announce something else, they will sit on the fence again.
And MS is in for a long term business. Temporally shocks (positively or negatively alike) are not major concern for their decision. It's not like MS depends on those little shocks.