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from what I recall flying alaska airlines vs. allegiant, cost of baggage, alaska is free for one carry on and one personal bag (backpack or purse) and allegiant is charging a fee for a carry on. Alaska gives you complimentary soft drink or juice or water, they also usually serve some soy nut mix and also usually a cookie. Allegiant does not offer that. Alaska has a mileage program and they miles do not expire, you can also acquire and use miles on partner airlines. Allegiant does not offer that. Alaska's fleet is newer (newer gen 737's mainly), Allegiant has an older fleet (MD-80's that are no longer in production) I have flown Allegiant to and from Vegas, Los Angeles, and Long Beach via Bellingham. Have never had an issue with them. I have flown Alaska from Vegas, to and from Honolulu via Bellingham, Seattle to and from Newark, and Seattle to Atlanta and I have never had an issue with them either. These are just things I have noticed on my travels and hopefully help you make a decision. Oh and also remember to check if it is cheaper to fly on allegiant on one way and then alaska on the other way. I have done that as well when the scheduling was better and the price difference was minimal.
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