I have this exact same bag, except in brown.
If you go to UBC you'll see me lugging it around all the time as my school bag too- I'm the only one with it
(Not me in the picture, but was making an old high school friend carry it for picture sake)
It's cool, just a bit pricey for my liking. I feel it should be priced around the $160 mark to be more appropriate. I paid 365 after taxes and duty fees getting it shipped from B&H in New York.
The bag itself isn't the most functional photographer's bag, it's more for looks.