Oh yeah,
I'll let you guys in on a Valentine's day secret. Buy your roses from Costco. It ends up being like $20 for a dozen.
If you don't have a Costco membership, you can always get one
Last year: "You didn't have to buy me flowers, they're too expensive."
I used to be really turned off by the idea of Valentine's day, but women like to be pampered and it can be done for quite cheaply if you put in some effort. Costco flowers, home made card, home made dinner + dessert. Done, for under $50
It's just a matter of what you're willing to spend. A little bit of time or a lot of money for the same thing.