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The most important characteristic of a diamond is the cut.
I say this because the better the cut, the more the diamond will sparkle and shine in the light. This should be the number one thing you should look for in my opinion.
Colour isn't really that important as this is only noticeable when you compare diamonds side by side.
For me it's
1) cut
2) clarity/carat (I would put clarity slightly ahead of carat)
4) colour
I've ordered a really small diamond off bluenile before. Experience was awesome and all their diamonds are GIA certified. If you don't like the diamond, just send it back (on their dime) and get another one. The prices are unbeatable. I compared bluenile to so many others and their prices are so competitive.
Also, does it have to be 1.0 ct? The price jumps immensely from 0.95-0.99 ct to 1.0ct.
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