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Like others have said, it's a cash cow.
Once a company realizes that a series (Modern Warefare for example) is bringing in more money than any of their other games, all they need to do is put a little time into it, change some story elements, make a few new environment and add some guns. They'll even make previous games online maps as DLC for the new games so people can use the new guns on old maps, therefore pulling in another 10-15$ per download of the pack... Basically, these yearly games (especially shooters) are the smartest business decision companies like Activision and Treyarch made.
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PSN: gThorpe92
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Obviously, you're suffering wankers cramp.
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