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For me it's price and sometimes convenience.
Price:
A lot of boutiques in Gastown/Downtown carry brands that aren't sold in chain stores (aritzia etc) and although it's great to support local businesses..a lot of the times they mark up the price of goods VS if you were to buy them online. I have found a lot of pieces I've wanted through Revolve at a fraction of the cost and free shipping. Granted you will have to wait a week or so but it's not that bad
Convenience:
I buy 99% of my work clothes from Banana Republic and with their constant sales it's hard to go into a store each time so I just buy it online. Free shipping and I can exchange or return hassle free.
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 tiptronic: getting cut off by bicycles since 2007
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