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more variety, easier to sit on a computer than roam a mall
but #1 for my by far is price
I actually go to retail stores now such as sunglass hut etc and ask if they will pricematch online prices, when they say "this is already the best price" I ask them what exactly is the incentive to buy in-store anymore when online i can get the same product for 20-50% cheaper? usually their answer is somthing along the lines of "online isnt reliable"
yea..
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