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I can explain why Max's chicken is popular among Filipinos but shiet for most of us. I am filipino myself but i honestly dont like their chicken either but its popular here. The way you eat the chicken is you add "banana ketchup" (ketchup made out of banana instead of tomato) and its suppose to complement the chicken well. If you try eating just the chicken by itself its no different from deep frying a chicken with just salt and pepper, dry and tasteless. I find it to be an aquired taste.
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