Quote:
Originally Posted by tofu1413
i think hyundai has gotten too far with their brand name alone.
if they want to start a line of premium cars, should run a new name... like name the new brand Genesis or something.
Currently, Hyundai is pulling off what VW tried to do a few years back: all these super premium cars, but still had the VW badge on them. The Equus is basically what the Phaeton was doing a few years back.
To most common consumers, Hyundai is more of a "value" oriented brand...
|
I'm not sure why they decided not to launch the genesis name back in 2008?? Not sure the exact date but thats when the genesis sedan came out if I recall correctly.
Maybe it has to do with the cost in launching a new brand name. I'm sure it will happen down the road but when I look at the equus im not even sure it has any hyundai branding on it.