Quote:
Originally Posted by radioman
I'm not sure why they decided not to launch the genesis name back in 2008?? Not sure the exact date but thats when the genesis sedan came out if I recall correctly.
Maybe it has to do with the cost in launching a new brand name. I'm sure it will happen down the road but when I look at the equus im not even sure it has any hyundai branding on it.
|
My guess is the difficulty in opening new dealerships. I mean, if you're going to spin off a new brand, you need new locations. What's the point in having the Hyundai brand and the Genesis brand if you go into the same dealership location to buy both?