Quote:
Originally Posted by CharlieH
super cheap for a SNELL rated helmet. i've never worn HJC before but they must be doing something right if they managed to get jorge lorenzo on board for 2013 lol
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Yea bro, it's called a shit ton of money lol! They have deep pockets, and HJC can afford to pay him substantially more than what his Lorenzo's old helmet sponsor could. I was having this discussion with Ben at work because I was baffled too.
HJC is one of the single largest helmet producers/contractors in the world. The sheer volume in which they pump out of their factories can be hard for people to wrap their head around. Motorcycles is only one of the many branches in which this corporate giant is involved in. There's all various types of 2-4 wheeled motorsports, bicycles, an array of extreme sports (spectrum goes from skydiving to skateboarding) and the list goes on.
HJC's sales volume in the motorcycle industry comes from their lids priced in the $200 range. It seems to be the magic number in the industry for the majority consumers, and that's the market HJC has come to dominate in over the years.
It's funny because it's not uncommon practice for racers in the past to wearing an Arai with their helmet sponsor sticker slapped over the Arai logo.
But yeah, people simply go where the money is.
There's no official figures released, but its estimated to be in the 1,000,000€ range (£822,122) and would be paid annually.