Okonomi Sushi in New West (4th St location):
7.5/10
It's in a swanky old smelly building but you won't notice the old-smell after a bit. They have couches for seating which I avoided at first but my friend said it was actually comfortable, and it was. I tried their chirashi don and some nigiri. The sashimi and nigiri is huge, almost double the size of what you get elsewhere. You can't even see the rice of the nigiri. The toro was noticeably better quality than some other sushi restaurants and had no fishy taste. Salmon and tuna tataki sucked though.
There's a bunch of these posters
everywhere which I thought was annoying and I can't speak for what they claim about their pink rice, but it was good (tasted like regular sushi-rice):
